Corporate events are hosted for a variety of reasons: to promote a new product, to thank hardworking employees, to give back to the community, or to spread the brand mission. Whatever the reason, when you are investing time, energy, and resources into a corporate event, you want to ensure that it brings you a reasonable ROI.
To help put you on the path to event success, read on for the essential things to avoid when throwing a corporate event.
1. Don’t make hasty decisions.
The last thing you want to do when you are planning your corporate event is to rush into making decisions – particularly those that form the basis of your event. For this reason, take your time deciding upon the date and the venue of the event.
The date is incredibly important because you don’t want to ruin the chances of it being a success by choosing a time when there are too many competing events or when VIP guests and speakers are unavailable. That being said, make sure you choose a date far enough in advance that you have plenty of time to get the invites out and get responses.
When it comes to the venue, ensure you are choosing a location that can comfortably accommodate your guest list and plans for food and entertainment.
2. Don’t overlook the power of connection.
Events are an incredible way to strengthen both your internal and external community (depending on the type of event), and you want to take advantage of this as much as possible when throwing a corporate event.
Therefore, when planning out the unique details, remember to keep in mind that attendees want to feel included, both physically and psychologically, in the experience and your brand.
In other words, if someone chooses to attend your event, they don’t want to feel as though they are wasting their precious time at something generic or forced; instead, they want to feel like your event is personalized for them. Depending on your industry, your company, and the purpose of the event, there is a multitude of ways that you can encapsulate this feeling for your guests.
In general, don’t overlook the importance of making sure that attendees feel like their needs are being met and that they have something to do while they are with you. If you aren’t sure how to turn your vision for this into a reality, consider speaking with professionals who specialize in event branding in Dubai.
3. Don’t ignore the budget.
While planning your corporate event, it is easy to start letting the vision in your head start clouding the facts and figures in your reality – aka don’t ignore budget setting. From the beginning, you want your team to be on the same page about the numbers and how this event is being funded.
Even if you are planning on selling tickets, having paid vendors, or finding a backer, you still want to have some money in the event account before confirming a venue or agreeing to vendor contracts.
Throughout the planning process (while you are making your non-impulse decisions), ensure you always have one eye looking at the current total costs. As soon as the number starts to swing too far toward the high end of the spectrum, look for areas in which you can scale back before continuing to agree to more expenses.
4. Don’t take it all on your own shoulders.
Generally, it is widely agreed upon fact that if you want to host a successful corporate event, it is best to work with professional corporate event organizers in Dubai (or wherever your company resides) to ensure that all the logistics are under control and that your event is memorable for the right reasons.
Not only will top event companies take your event to the next level, but they will also have the appropriate contacts to ensure that your function is sufficiently promoted through the best marketing channels.
Have you ever thrown a corporate event that didn’t turn out the way you attended?
Do you have any other “don’ts” to add to this list? Alternatively, do you have any tips for throwing a worthwhile soiree?
Let us know your thoughts and any experiences you have in the comments below!
Mahmoud Majed is the Managing Director at Level Production in Dubai. Prior to his role at Level, Mahmoud was the Regional Marketing Director for Jeetek holding group for 8 years, handling accounts such as Virgin Megastore and Man’oushe Street. He was also Division Manager for high-end luxury at Al Tayer Group.